This article is part of a series on Online fraud. Read more…

The ads as posted by pulse360 onto the Online version of the Washington Post lead to misleading web sites that have a very similar structure and some identical features. Note: I live in Greenfield, Massachusetts, and all screen shots have been made from my office in Greenfield.

As shown in the picture above, this is how the ads are placed into the Online version of the Washington Post (washingtonpost.com).

This web page gives the false impression that it is posted by “News 6 Boston”, which doesn’t exist. The page’s content is most probably modified according to the user’s IP address location.

There are multiple references to Google, giving the false impression the user is dealing with Google directly.

The navigation links on top of the screen give the false impression that this page is from a real news source. As a matter of fact the links all lead to the same page where the user is asked to sign up and submit credit card information.

This page, leading to the same scam, is disguised as a “Massachusetts Job Report.” Needless to say, all this is a fake. The content is modified according to the viewer’s physical location.

This time the theme is “Whiter Teeth” posted by the “Consumer News Reporter”. And, of course, there is “Amy, a Boston school teacher.” Needless to say, but all links point to the same location. Do I detect a pattern here?

Note: This ad is not only provided by pulse360, the scam-supporting Online advertisement business, but also by the Washington Post’s own advertising business line.

They even add local weather. Note the expiration date, which will change with every new day you log on.

This is yet another feature these web pages have in common. You are encouraged to leave a comment, but “Comments will appear after approval by our editorial team.” You can bet, all comments are fake, and your comment, if negative, will not appear. In other cases they don’t allow any further comments due to “extensive spamming.”

Here we go! This time it’s weight loss. And there is “News Report 6″…

And when you try to leave they pop up a nasty window, meaning you can’t close the window unless you specifically click on the OK button.

Okay, just in case somebody needs more evidence that these ads are based on lies, here is the official confirmation found on the “White Teeth” web page:

Please also recognize that the story and comments depicted on this site and the person depicted in the story are not real. Rather, the story is based on what some people have achieved with these and other similar products. The results portrayed in the story and in the comments are illustrative, and may not necessarily be the results that you achieve with these products. This page does receive compensation for purchase of products featured on this site.

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