The Ice-Watch Commeth

On February 2, 2010, in Paid Articles, by Editor
Ice-Watch Men's SI.RD.B.S.09 Sili Collection Red Plastic and Silicone Watch

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Hey, Swatch, move over; there is a new kid in town, and it is way cooler than anything before in the market!

Miami-based Kronos America hosted its official launch of the Ice-Watch® product line in conjunction with this year’s Golden Globe Awards in Los Angeles. Among the great number of celebrities wearing these stylish time-pieces were Paris Hilton, Jennie Garth, Felicity Huffman, actress and model Ali Landry, Twilight’s Edi Gathegi, and Gilles Marini, just to name a few.

It has been repeatedly noted that some of the coolest trends start in Europe before they catch on in the United States. One generation ago that new trend was initiated by Swatch watches shortly after MTV was launched. Today, after the 2009 holiday U.S. debut, the coolest must-have watch from Europe is the Ice-Watch®. Ice-Watch® wrist-watches are available not only in 1,000+ stores in 27 countries, but also in a constantly growing number of stores within the United States.

Born in 2007, Ice-Watch® is an international concept developed during a meeting of Jean-Pierre Lutgen, Polly Yu, and Christy So. The drawing and design is managed in Belgium, the manufacturing facility is in Shentzen, and distribution is handled through a facility in Hong Kong. From the beginning, Ice-Watch emphasized its commitment to social responsibility (“Success is complete when shared.”) by promoting young artists in Europe, supporting the victims of the earthquake in China, and sponsoring local basketball clubs.

The Ice-Watch® wrist-watches impress not only through the vast spectrum of colors from traditional earth tones to bright hues ranging from deep purple to neon yellow; they are also in a very affordable price range between $85 and $335. Literally, the Ice-Watch® collection is designed to offer something for everybody and for every conceivable occasion. It is truly adaptable to the lifestyle of the moment, may it be work, sports, holidays, parties, or more. The variety of Ice-Watch® watches suits the professionally inclined preppie, the mom-on-the-go, the surfer on the beach, the extreme athlete on his bicycle, or the beauty-demanding fashionistas.

That being said, Ice-Watch® watches are available in an eye-popping variety of collections such as Classic, Sili, Flower, Gold & Silver, Chrono, Gold Rose, Neon, Ocean, 1844, XXL, and Stone. Especially the Neon collection, high on style and low on price, promises a bold time for young people. Magazines like InStyle (May 2009 Issue) or Aventura, “The Source For Intelligent Living”, (November 2009 Issue) recommended Ice-Watch® products to their readers, either as a gift for the favorite time-challenged person, or as a fitting condiment to the new outfit.

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4 Responses to “The Ice-Watch Commeth”

  1. Jill says:

    I must be out of the loop, I hadn’t heard about these watches before reading your post. I remember how cool it was to have a swatch when the came out and going from store to store to find the one that had the pattern you wanted. Pretty sure that drove my parents nuts with two of us looking for just the right watch! It looks like it has a really sturdy band too, which is so important. I always either break the band on my watch or forget I have it on when I get in a pool or give my kids a bath. Thanks for the informative post!

  2. just sarah says:

    Oh My… I so want one of these! That bright vibrant red watch is just calling my name. I remember the Swatch watch also. And knowing that one of the Twilight cast is wearing this sure makes it a sure buy for me… lol (Yes, I’m an Edward obsessed mom). Thanks so much for sharing this info. I am adding it to my Christmas list.

  3. Amy says:

    I live in NYC and want to know where to purchase an all white and all neon green ICE watch in size 48 mm.

  4. @Amy:
    Please refer to the manufacturer’s website for more information.

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