Google Webmaster Guidelines

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google’s partner sites.

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Google Image Guidelines

With image search, just as with web search, Google’s goal is to provide the best and most relevant search results to our users. Following the best practices listed below (as well as our usual webmaster guidelines) will increase the likelihood that your images will be returned in those search results.

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Google Search Engine Optimization Starter Guide

This document first began as an effort to help teams within Google, but Google thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.

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