Charlie Brooker on guardian.co.uk – August 30, 2010
I bring all this up because I’ve been thinking some more about the “Ground Zero mosque” debate. Specifically, I’ve been thinking about the horrible brilliance of the opponents’ endlessly parroted, emotionally charged phrase “Ground Zero mosque”, used to describe something which – at the risk of regurgitating last week’s column – isn’t at Ground Zero and isn’t a mosque.
Conservatives, generally, are far more adept at politically reframing concepts by giving them snappy-but-misleading nicknames than liberals. “Loony left”. “Boom-and-bust”. “Flip-flop”. “Ground Zero mosque”. All simplifications or outright lies – but they worked. Like advertisers, the right seems breezily unconcerned about the truth of the slogan, provided it rings up a sale. They slap the words “fun-size” on the packaging and wait for the public to buy it.
The left, meanwhile, tends to respond by flinging back tired old insults. Bastards! Fascists! Racists! This is wrong on several counts. For one thing, it’s counter-productive. Nothing riles an anti-mosque demonstrator more than being called a bigot. It’s a grotesque, misleading smear on a diverse group of individuals – a bit like claiming all Muslims are terrorists (which, coincidentally, the guy beside them is currently doing through a loudhailer). But worse than being insulting, it’s just plain unimaginative. At least the right bothers to invent a new buzzword each time it wants to fart some monstrous new lie into the ecosystem. And they’re often infuriatingly well-crafted buzzwords – combining impact with audacious disingenuousness. There must be an evil Don Draper tucked away somewhere coining these things, these catchy fibs, these deceptive jingles.
Have you tried doing it yourself? It’s not easy. I was hoping to illustrate this article with some self-created buzzwords for leftwingers to use. The first one I came up with was “molehill mountaineer”, a pejorative term to describe the sort of perpetually furious rightwing weevil who spends their life calculatedly conflating issues such as the “Ground Zero mosque” into gigantic media crapgasms. But then I realised that “molehill mountaineer” could equally be applied to many on the left too. So that’s no good. [Read the full article...]
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Charlie Brooker: Rightwingers Are Brilliant At Creating Snappy-But-Misleading Nicknames
I bring all this up because I’ve been thinking some more about the “Ground Zero mosque” debate. Specifically, I’ve been thinking about the horrible brilliance of the opponents’ endlessly parroted, emotionally charged phrase “Ground Zero mosque”, used to describe something which – at the risk of regurgitating last week’s column – isn’t at Ground Zero and isn’t a mosque.
Conservatives, generally, are far more adept at politically reframing concepts by giving them snappy-but-misleading nicknames than liberals. “Loony left”. “Boom-and-bust”. “Flip-flop”. “Ground Zero mosque”. All simplifications or outright lies – but they worked. Like advertisers, the right seems breezily unconcerned about the truth of the slogan, provided it rings up a sale. They slap the words “fun-size” on the packaging and wait for the public to buy it.
The left, meanwhile, tends to respond by flinging back tired old insults. Bastards! Fascists! Racists! This is wrong on several counts. For one thing, it’s counter-productive. Nothing riles an anti-mosque demonstrator more than being called a bigot. It’s a grotesque, misleading smear on a diverse group of individuals – a bit like claiming all Muslims are terrorists (which, coincidentally, the guy beside them is currently doing through a loudhailer). But worse than being insulting, it’s just plain unimaginative. At least the right bothers to invent a new buzzword each time it wants to fart some monstrous new lie into the ecosystem. And they’re often infuriatingly well-crafted buzzwords – combining impact with audacious disingenuousness. There must be an evil Don Draper tucked away somewhere coining these things, these catchy fibs, these deceptive jingles.
Have you tried doing it yourself? It’s not easy. I was hoping to illustrate this article with some self-created buzzwords for leftwingers to use. The first one I came up with was “molehill mountaineer”, a pejorative term to describe the sort of perpetually furious rightwing weevil who spends their life calculatedly conflating issues such as the “Ground Zero mosque” into gigantic media crapgasms. But then I realised that “molehill mountaineer” could equally be applied to many on the left too. So that’s no good. [Read the full article...]