The Most Difficult Marketing Task In The Business World

On June 2, 2010, in Marketing, Writer's Digest, Writing & Publishing, by Wilfried F. Voss

Imagine an overpriced product with no obvious value to the consumer and a brand name with zero reputation in the market. Add to this situation a mere hundred-thousand-plus competitors of whom most damage the product’s reputation with their amateurish marketing campaigns. And by the way, your annual marketing budget cannot exceed a few hundred Dollars.

Online Book Project: American Male Prostitute

On May 18, 2010, in American Male Prostitute, Blogging, Writing & Publishing, by Wilfried F. Voss

Since I am having so much fun and success with maintaining my blog, why not post the progress on my newest novel on the world wide web? The best promotion for your first novel is the release of your second, and I didn’t have the patience to wait that long.

Enhance The Perception Of Greater Frequency

On April 2, 2010, in Neurotica, Writing & Publishing, by Wilfried F. Voss

Looking at the title of this post, it is okay to ask, “What?” Well, the title is based on tip #55 of Brian Jud’s disturbingly useless book, Get Your Word’s Worth: 555 Tips for Improving Your Book Promotion. Tip #55 states, “Enhance the perception of greater frequency by creating a common look and theme for all communications devices.” While I believe I do understand what the author is trying to convey, I am shocked by the fact that someone in their right mind actually takes the time to come up with further 254 comments of the same moronic nature.

Book Review – Plug Your Book! by Steve Weber

On March 2, 2010, in Book Reviews, Writing & Publishing, by Wilfried F. Voss

Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It’s the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses.

Chocolate Jesus

On December 17, 2009, in American Male Prostitute, Writing & Publishing, by Wilfried F. Voss

Just today I found an entry in the Online forum at AuthorNation.com (in my personal opinion the most civilized forum for writers). A fellow author complained about a book that apparently sells very well in the United States, but whose title he found somewhat annoying.

Literary Agents Are Snobby Bastards

On November 25, 2009, in American Male Prostitute, Writing & Publishing, by Wilfried F. Voss

As a business man I am appalled by the lack of business sense literary agents display to the public, especially when it comes to rejecting writers not because they’re not talented but due to primitive reason such as violation of the submission guidelines.

Tips On Promoting Your Written Work

On September 15, 2009, in Writing & Publishing, by Wilfried F. Voss

America: the only country in the world where failing to promote yourself is regarded as being arrogant. – Garry Trudeau 1. You need a Blog! Don’t even bother designing your own web site (you should be spending time writing your next novel) or even paying to have it designed. What you need is a blog! [...]