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Publishing: Hardcover, Paperback, or In Between?

On May 15, 2012, in Guest Writers, Reader Views, by Reader Views

Whenever a book is published, the author has to decide whether to print a hard cover, a paperback, or both, and in recent years, a hybrid version—the French flaps cover—has appeared. Deciding which cover to use depends on an author’s budget, the type of book, and the book’s audience.

Bloggers: Attract Search Engines’ Attention With Hyperlinks

On May 4, 2012, in Professional Blogging, Tips & Tricks, by Editor

I had a problem with some posts, meaning their number of views increased significantly slower than others. In my view, this was not a problem with the topic, and I can now prove my point. The simple problem was the number of hyperlinks within these posts.

The Art of the Sale: Learning from the Masters About the Business of Life by Philip Delves Broughton

On April 30, 2012, in Book Reviews, Business & Investing, Nonfiction, by Editor

Though sales is the engine of commerce and industry—more Americans work in sales than in manufacturing, marketing, or finance—it remains shrouded in myth. The Art of the Sale is a powerful beam of light onto the field, a wise and winning tour of the best in show of this endeavor which is nothing less than the means by which all of us, one way or another, get our way in the world.

Hit Lit: Cracking the Code of the Twentieth Century’s Biggest Bestsellers by James W. Hall

On April 17, 2012, in Book Reviews, Business & Investing, Nonfiction, by Editor

What do Michael Corleone, Jack Ryan, and Scout Finch have in common? Creative writing professor and thriller writer James W. Hall knows. Now, in this entertaining, revelatory book, he reveals how bestsellers work, using twelve twentieth-century blockbusters as case studies—including The Godfather, Gone with the Wind, To Kill a Mockingbird, and Jaws.

The “About the Author” Page—Your Hello to the Reader

On April 9, 2012, in Guest Writers, Reader Views, by Editor

Because of the frequent interviews, both live and written, as well as the features on the Reader Views website we do, we frequently need to download the bio of the authors from their websites. You wouldn’t believe how many times I’ve gone to an author’s website to find no bio, or a bio that only talks about the books he or she has written. In the latter case, the author is identifying himself as the books, not as to who he really is which isn’t an effective way to say “hello” to your potential reader.

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth by Joseph Turow

On February 23, 2012, in Book Reviews, Business & Investing, Nonfiction, Social Studies, Technology, by Editor

Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

Writing and Revising to Attract Different Readers

On February 13, 2012, in Guest Writers, Reader Views, by Reader Views

In writing articles, it’s necessary to remember that everyone does not have the same tastes or interests, and everyone does not respond or learn in the same way.

eBook Pricing Strategies – How Much Should I Charge?

On February 8, 2012, in Guest Writers, Reader Views, by Reader Views

If you are really, really, serious about selling your eBook and getting paid for what it is worth, then these are the questions you have to ask yourself.

Unputdownable! – Promotion In The World Of Book Reviews

On January 30, 2012, in Articles, Wilfried F. Voss, by Editor

Is this one of those unique and ingenious American-made terms that will have the same impact on a customer as a whole sentence (or even two) in previous times? Is it one of those modern-world words out of the management dictionary that (like manager, suicide, midlife crisis, flat rate, and more) will make it into the Duden, the German equivalent of Webster’s Dictionary?

Collaborate or Perish!: Reaching Across Boundaries in a Networked World by William Bratton And Zachary Tumin

On January 27, 2012, in Book Reviews, Business & Investing, Nonfiction, by Editor

In Collaborate or Perish! former Los Angeles police chief and New York police commissioner William Bratton and Harvard Kennedy School’s Zachary Tumin lay out a field-tested playbook for collaborating across the boundaries of our networked world.

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