Marketing | FrogenYozurt.Com - Literature & Entertainment

Unputdownable! – Promotion In The World Of Book Reviews

On January 30, 2012, in Articles, Wilfried F. Voss, by Wilfried F. Voss

Is this one of those unique and ingenious American-made terms that will have the same impact on a customer as a whole sentence (or even two) in previous times? Is it one of those modern-world words out of the management dictionary that (like manager, suicide, midlife crisis, flat rate, and more) will make it into the Duden, the German equivalent of Webster’s Dictionary?

Collaborate or Perish!: Reaching Across Boundaries in a Networked World by William Bratton And Zachary Tumin

On January 27, 2012, in Book Reviews, Business & Investing, Nonfiction, by Wilfried F. Voss

In Collaborate or Perish! former Los Angeles police chief and New York police commissioner William Bratton and Harvard Kennedy School’s Zachary Tumin lay out a field-tested playbook for collaborating across the boundaries of our networked world.

WordPress Blogger: Don’t Rely On The Google Search Engine Alone

On January 24, 2012, in Blogging Aspects, Professional Blogging, WordPress plugins, by Wilfried F. Voss

There are actions designed to drive visitors to your website who are not necessarily using the Google search engine, but find you through other references.

Is B & N competing with Amazon for Bad Customer Service?

On January 16, 2012, in Guest Writers, Reader Views, by Wilfried F. Voss

We contemplated on posting all the reviews on BarnesAndNoble.com but their system is not user friendly nor are reviews a focal point. I contacted B & N to see if I can speak to someone that may consider making some changes to their site and actually was able to communicate with a person in their headquarters in the U.S.

Reader Views: Phony Book Reviews and How to Avoid Them

On January 9, 2012, in Guest Writers, Reader Views, by Reader Views

Authors need book reviews to sell books, and readers like book reviews that help them make informed buying decisions about what books to read. However, many fake book reviews and reviewers are out there, and when authors hire people to write reviews, not knowing the reviewer will not actually read the book, or when readers buy books based on fake reviews, the result can be displeased readers who might then be angry enough to post their own negative reviews about the book.

Book Marketing Techniques That Don’t Work by Irene Watson

On January 2, 2012, in Guest Writers, Reader Views, by Reader Views

As authors, whether we are self-published or published by a publishing firm, small press, or a large publishing house, getting noticed is one of our primary challenges. Some publishers offer marketing support, either as prepaid services or part of the publishing contract. Yet, if you are self-published you are entirely on your own.

“Stuff” in the Life of a Book Reviewer

On December 5, 2011, in Guest Writers, Reader Views, by Reader Views

We recently reviewed a book and the reviewer pointed out the copious amounts of editing issues in the book. I got a response from the editor of the book.

Amazon.com Review Removal – Recap and Update

On November 29, 2011, in Guest Writers, Reader Views, by Reader Views

I’ve been giving updates for the past year on the aspect of Amazon.com removing reviews and banning reviewers from posting. At first it seems it was just review sites like us but then it flowed over to removing reviews from individual reviews unrelated to any site or blog.

Qualifying a Book Reviewer: Which One do I Send My Book to?

On November 28, 2011, in Guest Writers, Reader Views, by Reader Views

Because the Internet makes it possible for anyone to set up a website or blog and offer book reviews, authors should be a bit wary about whom they submit their books to for review, whether or not they are paying for a review. Below are a few guidelines for determining whether a reviewer is really qualified to review your book.

Are Brick & Mortar Bookstores Prepared For The Future?

On November 27, 2011, in Articles, Home Business, Wilfried F. Voss, by Wilfried F. Voss

In terms of bookstores, the challenge is real. Within the next few years, we will witness the vanishing of the majority of the good old-fashioned brick & mortar bookstores. Thus, the question of “Are Brick & Mortar Bookstores Prepared For The Future?” is valid. Are bookstore owners determined and prepared to face the challenge, or do they dwell in a mixture of apathy and ignorance?

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