Newsletter | FrogenYozurt.Com - Online Literature Magazine

Are You Digital Sharecropping Your Book Business?

On August 22, 2011, in Guest Writers, Reader Views, by Reader Views

You may know the definition of sharecropping as farming practices; the landlord owns the land and takes majority of the profits while individual farmers work the land. Digital sharecropping is no different. Landlords own the site and we, as authors, populate their sites with content. We sow, they reap.

A New Marketing Strategy: Chinese Seduction

On May 31, 2011, in Marketing, by Editor

If you are in the business of… well, it doesn’t matter what business you run… you will eventually receive e-mails from Chinese companies offering their service. My business has absolutely no connection to, for instance, plastic molding, but it appears that our business e-mail is being distributed successfully.

FrogenYozurt.Com Newsletter – March 2011

On March 22, 2011, in Newsletter, by Editor

We have just opened our British version of FrogenYozurt: http://www.frogenyozurt.co.uk. We deemed it necessary to be closer to the European market, especially since we are dealing with a number of authors all over the world. Frogenyozurt.co.uk is a small step toward a more international approach.

Seven Secrets of Creating Effective Email Campaigns

On March 17, 2011, in Blogging, Business, Marketing, Professional Blogging, Tips & Tricks, by Editor

These days it seems you can’t open your inbox without seeing a dozen (or more) email pitches for something. Some are newsletters and others are special offers. But how many do you really open? And, an even better question is, do they still work? The answer is yes, they do, but there’s a catch: they have to be good. Really, really good.

FrogenYozurt.Com Newsletter – February 2011

On February 16, 2011, in Newsletter, by Editor

GREENFIELD, MA – February 15, 2011 – These are, in fact, exciting times. We have just published two hardcover novels, both within a week of each other, and both are works of historical fiction. We are currently working to upload both novels to the Amazon Kindle store (US & UK). “Queen of Misfortune” by Peter Carroll [...]

The Effectiveness – Or Lack Thereof – Of E-Mail Marketing

On January 13, 2011, in Marketing, Neurotica, Technology, by Editor

I don’t believe in what used to be “cold calls” in the times prior to the Internet, i.e. sending meaningless e-mails to thousands or even millions of contacts you bought from one of these dubious services. Maybe you even started scraping addresses from various websites and sending infrequent e-mails. I, personally, do not believe in the effectiveness of e-mail marketing in this form. There are other, much more effective marketing measures like a strong website, online press releases, articles, etc.

12 Ways to Create a Mailing List that Will Sell Books

On August 19, 2010, in Blogging, Marketing, WordPress Tips, Writing & Publishing, by Editor

The key to a good newsletter list is simple really and the biggest piece of this is you’ve got to have something useful to say. While your friends and family might enjoy hearing about your latest book signing, people who happened onto your site and subscribed to your ezine might become bored with this information and unsubscribe. If you have a list or are considering starting one, consider these tips to get you going and help you maximize your newsletter.

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All entries marked as "Satire" may refer to actual persons or events, however, the content is of a satirical nature based on the writers' personal views and should not be taken seriously. All other entries reflect personal opinions on various topics.

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