Publishing: Hardcover, Paperback, or In Between?

On May 15, 2012, in Guest Writers, Reader Views, by Reader Views

Whenever a book is published, the author has to decide whether to print a hard cover, a paperback, or both, and in recent years, a hybrid version—the French flaps cover—has appeared. Deciding which cover to use depends on an author’s budget, the type of book, and the book’s audience.

The Art of the Sale: Learning from the Masters About the Business of Life by Philip Delves Broughton

On April 30, 2012, in Book Reviews, Business & Investing, Nonfiction, by Editor

Though sales is the engine of commerce and industry—more Americans work in sales than in manufacturing, marketing, or finance—it remains shrouded in myth. The Art of the Sale is a powerful beam of light onto the field, a wise and winning tour of the best in show of this endeavor which is nothing less than the means by which all of us, one way or another, get our way in the world.

The “About the Author” Page—Your Hello to the Reader

On April 9, 2012, in Guest Writers, Reader Views, by Editor

Because of the frequent interviews, both live and written, as well as the features on the Reader Views website we do, we frequently need to download the bio of the authors from their websites. You wouldn’t believe how many times I’ve gone to an author’s website to find no bio, or a bio that only talks about the books he or she has written. In the latter case, the author is identifying himself as the books, not as to who he really is which isn’t an effective way to say “hello” to your potential reader.

The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth by Joseph Turow

On February 23, 2012, in Book Reviews, Business & Investing, Nonfiction, Social Studies, Technology, by Editor

Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

Writing and Revising to Attract Different Readers

On February 13, 2012, in Guest Writers, Reader Views, by Reader Views

In writing articles, it’s necessary to remember that everyone does not have the same tastes or interests, and everyone does not respond or learn in the same way.

eBook Pricing Strategies – How Much Should I Charge?

On February 8, 2012, in Guest Writers, Reader Views, by Reader Views

If you are really, really, serious about selling your eBook and getting paid for what it is worth, then these are the questions you have to ask yourself.

Is B & N competing with Amazon for Bad Customer Service?

On January 16, 2012, in Guest Writers, Reader Views, by Editor

We contemplated on posting all the reviews on BarnesAndNoble.com but their system is not user friendly nor are reviews a focal point. I contacted B & N to see if I can speak to someone that may consider making some changes to their site and actually was able to communicate with a person in their headquarters in the U.S.

Reader Views: Phony Book Reviews and How to Avoid Them

On January 9, 2012, in Guest Writers, Reader Views, by Reader Views

Authors need book reviews to sell books, and readers like book reviews that help them make informed buying decisions about what books to read. However, many fake book reviews and reviewers are out there, and when authors hire people to write reviews, not knowing the reviewer will not actually read the book, or when readers buy books based on fake reviews, the result can be displeased readers who might then be angry enough to post their own negative reviews about the book.

Book Marketing Techniques That Don’t Work by Irene Watson

On January 2, 2012, in Guest Writers, Reader Views, by Reader Views

As authors, whether we are self-published or published by a publishing firm, small press, or a large publishing house, getting noticed is one of our primary challenges. Some publishers offer marketing support, either as prepaid services or part of the publishing contract. Yet, if you are self-published you are entirely on your own.

“Stuff” in the Life of a Book Reviewer

On December 5, 2011, in Guest Writers, Reader Views, by Reader Views

We recently reviewed a book and the reviewer pointed out the copious amounts of editing issues in the book. I got a response from the editor of the book.