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Amazon.com Review Removal – Recap and Update

On November 29, 2011, in Guest Writers, Reader Views, by Reader Views

I’ve been giving updates for the past year on the aspect of Amazon.com removing reviews and banning reviewers from posting. At first it seems it was just review sites like us but then it flowed over to removing reviews from individual reviews unrelated to any site or blog.

Qualifying a Book Reviewer: Which One do I Send My Book to?

On November 28, 2011, in Guest Writers, Reader Views, by Reader Views

Because the Internet makes it possible for anyone to set up a website or blog and offer book reviews, authors should be a bit wary about whom they submit their books to for review, whether or not they are paying for a review. Below are a few guidelines for determining whether a reviewer is really qualified to review your book.

Selling Books through Independent Bookstores vs. Selling through Major Online Sellers

On November 21, 2011, in Guest Writers, Reader Views, by Reader Views

The bottom line for the author or publisher to consider is who will provide the best service but more so who will have the books available for impulse buyers.

Book Advances: What Are They Really For? (And Amazon.com Update)

On November 14, 2011, in Guest Writers, Reader Views, Writing & Publishing, by Editor

Hearing about an author getting a book advance from a traditional publisher, especially from a major one, often stirs up wishful thinking in first time or unknown writers. As authors, our ultimate goal would be to land a contract with one of these publishers and get a substantial advance.

To Pay or Not to Pay for a Television Interviews – What’s the Answer?

On August 29, 2011, in Guest Writers, Reader Views, by Reader Views

We are hammered by “experts” that we should never pay for a media interview, or in fact any type of interview. We are told that the media should flock to us. We also get an attitude that publicity should be free for us as authors; after all we have just published a best seller.

Why We Buy: The Science of Shopping – Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill

On July 21, 2011, in Book Reviews, Business & Investing, Nonfiction, by Editor

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture — full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.

What Women Want: The Global Market Turns Female Friendly by Paco Underhill

On July 21, 2011, in Book Reviews, Business & Investing, Nonfiction, by Editor

Despite continued pay inequities, in 2005 young women under 30 earned more than men for the first time in U.S. history, signaling greater influence in the consumer market. Underhill, founder of Envirosell, Inc., marketer to major retailers, draws on market research and personal observations to detail the ways that women are influencing design, marketing, and service in industries from car manufacturing to architecture to banking. What do women want? Cleanliness, control, safety, and consideration.

The Top 5 Unwritten Books Guaranteed To Sell

On May 9, 2011, in Current Readings, Marketing, Wilfried F. Voss, Writing & Publishing, Writing Tips, by Editor

There is much to say about the strength of a book title. Really. Some works just sell by the title. Think about Go the F**k to Sleep, which made it to the Amazon.Com top ranks many months before it was even officially published. I am not saying the book is not good, but you get the picture.

Marketing Faux Pas: Is It Time For Your Spindle Spring Cleaning?

On April 26, 2011, in Marketing, Neurotica, by Editor

There is much to say about the efficiency of e-mail marketing. Some believe it is the best marketing method since sliced bread, others believe the time of e-mail marketing is over. Regardless which side you’re on, e-mail marketing, successful or not, is cheap, and I mean that not only in terms of low budget.

The Thank You Economy by Gary Vaynerchuk

On April 26, 2011, in Book Reviews, by Editor

The Thank You Economy isn’t some abstract concept or wacky business strategy. It’s the way we buy and sell, the way we’re interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that out-care and out-love their competition – those emphasising quality, value, responsiveness, and attention to detail, among other essentials – see the biggest returns.

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