Publishing: Hardcover, Paperback, or In Between?

On May 15, 2012, in Guest Writers, Reader Views, by Reader Views

Whenever a book is published, the author has to decide whether to print a hard cover, a paperback, or both, and in recent years, a hybrid version—the French flaps cover—has appeared. Deciding which cover to use depends on an author’s budget, the type of book, and the book’s audience.

The “About the Author” Page—Your Hello to the Reader

On April 9, 2012, in Guest Writers, Reader Views, by Editor

Because of the frequent interviews, both live and written, as well as the features on the Reader Views website we do, we frequently need to download the bio of the authors from their websites. You wouldn’t believe how many times I’ve gone to an author’s website to find no bio, or a bio that only talks about the books he or she has written. In the latter case, the author is identifying himself as the books, not as to who he really is which isn’t an effective way to say “hello” to your potential reader.

Pocket Kings – About the Love-Hate Relationship with Publishing by Ted Heller

On April 2, 2012, in Book Reviews, Fiction, by Editor

In this dead-on satire of online obsessions, a novelist with writer’s block finds a new—and very lucrative—stream of income in a virtual world that appears to give him everything he lacks in the real world.

“Author” Janie Johnson – Conservatism, Patriotism, and… Optimism?

On March 13, 2012, in Articles, Wilfried F. Voss, by Editor

As a publisher I would stay away from any literature that is based on hate, and Janie Johnson is driven by hate. Hate speech goes along with misinformation, as history has shown. Again, it damages the reputation not only of the author but also that of the publisher.

Writing and Revising to Attract Different Readers

On February 13, 2012, in Guest Writers, Reader Views, by Reader Views

In writing articles, it’s necessary to remember that everyone does not have the same tastes or interests, and everyone does not respond or learn in the same way.

eBook Pricing Strategies – How Much Should I Charge?

On February 8, 2012, in Guest Writers, Reader Views, by Reader Views

If you are really, really, serious about selling your eBook and getting paid for what it is worth, then these are the questions you have to ask yourself.

Unputdownable! – Promotion In The World Of Book Reviews

On January 30, 2012, in Articles, Wilfried F. Voss, by Editor

Is this one of those unique and ingenious American-made terms that will have the same impact on a customer as a whole sentence (or even two) in previous times? Is it one of those modern-world words out of the management dictionary that (like manager, suicide, midlife crisis, flat rate, and more) will make it into the Duden, the German equivalent of Webster’s Dictionary?

Is B & N competing with Amazon for Bad Customer Service?

On January 16, 2012, in Guest Writers, Reader Views, by Editor

We contemplated on posting all the reviews on BarnesAndNoble.com but their system is not user friendly nor are reviews a focal point. I contacted B & N to see if I can speak to someone that may consider making some changes to their site and actually was able to communicate with a person in their headquarters in the U.S.

Reader Views: Phony Book Reviews and How to Avoid Them

On January 9, 2012, in Guest Writers, Reader Views, by Reader Views

Authors need book reviews to sell books, and readers like book reviews that help them make informed buying decisions about what books to read. However, many fake book reviews and reviewers are out there, and when authors hire people to write reviews, not knowing the reviewer will not actually read the book, or when readers buy books based on fake reviews, the result can be displeased readers who might then be angry enough to post their own negative reviews about the book.

Book Marketing Techniques That Don’t Work by Irene Watson

On January 2, 2012, in Guest Writers, Reader Views, by Reader Views

As authors, whether we are self-published or published by a publishing firm, small press, or a large publishing house, getting noticed is one of our primary challenges. Some publishers offer marketing support, either as prepaid services or part of the publishing contract. Yet, if you are self-published you are entirely on your own.